M for Media, M for Monster?

Just read this article on Rediff about how the media in India tends to sensationalize at best and completely distort people's comments and actions. The gist of the article is how the media distorted Raj Thackeray's comments, and gave him an opportunity to score some brownie points in a political struggle of one-upmanship with the Shiv Sena. Now I'm not going to go into whether Raj Thackeray is right or wrong in raising this issue of Mumbaikars versus (so-called) non-Mumbaikars. In fact the article uses this issue only as a case in point. The larger issue being how the television and print media in India distort issues and statements to influence people's opinions (for better or for worse). Whatever happened to impartially reporting a particular incident? Here is an earlier post on the same issue, that was inspired by the depiction of the media in the recent film Mumbai Meri Jaan. Is the media fast turning into a monster, a Frankenstein?